In this tutorial, you will learn how to list your podcast sponsorships, advertisements and interviews in the Podvertizer marketplace and how to manage your sales process and clients communication.
1. Podcast formats, positioning & lengths types:
I. First, you need to know the main podcast format types:
A) Host-Read sponsorship: This is a sponsorship text message, which is read or rephrased by the host during the podcast. This format is great for building initial brand awareness and user engagement, as the message read and implemented by the host sounds native to its audience and builds trust.
B) Pre-Recorded (commercial) advertisement: This is a pre-recorded commercial ad that you send (a file) to the podcast host to include within the podcast. This format is great for product promotional campaigns (of already known brands) and works best with discount % coupons to incentivize users to do emotional purchases.
C) Sponsored (paid) Interview: This is a sponsored/paid interview in a specific podcast episode that usually includes your name/brand within the title. This format is great for building an active & relevant audience and transfer a portion from the podcast listeners to start following your brand podcast/newsletter/social page/website etc. This model works best when you do series of podcast interviews, which makes you a known expert within an industry and builds up your reputation.
D) Product exchange for a review: This is a sponsorship exchange for a product from the advertiser brand without extra payment. This is a widespread model that helps both sides to start a partnership without the hassle of upfront payment and an easy initial transaction of trust. That way the process starts much faster and advertisers can easily track performance and decide with which podcasts to go into further paid campaigns. The pricing of this review should cost very low to 0.
II. Then, you have different podcast advertisement positioning:
A) Pre-Roll: This is when the advertisement is hosted at the beginning of the podcast.
B) Mid-Roll: This is when the advertisement is hosted in the breaks of the podcast.
C) Post-Roll: This is when the advertisement is hosted at the end of the podcast.
III. Then, you have different podcast advertisement lengths:
A) Up to 30 seconds
B) Up to 60 seconds
C) Up to 90 seconds
D) Up to 120 seconds
Once you know those main options, you can list your offers in multiple formats & styles. We will show you the most famous ones.
2. Register your Podcast Seller account:
>> Go to https://marketplace.podvertise.fm/ and click on MONETIZE YOUR PODCAST button that leads to: https://marketplace.podvertise.fm/index.php?route=account/register .
>> Fill up the form and choose Store name.
>> Click CONTINUE and you're into the Buyer & Seller Account panel:
3. How to list your podcast offers:
>> Click on "Add Offer".
>> Fill up the podcast details.
>> It's best to always use the podcast format types (so your listing appears in the marketplace filters): >> Click "Add options" empty field >> Format type >> "+" >> Choose from the format types list.
>> Make sure to addon Podcast Details from the "Add attribute" section.
>> Here are some of the main examples of Podcast Offers listings: https://marketplace.podvertise.fm/store/podvertizer
Ex. 1: "Podcast Name" Pre-Roll Sponsorship: - https://marketplace.podvertise.fm/Podcast-Name-Pre-Roll-Sponsorship-7b0762352
Here you can see the Pre-Roll Sponsorship format listings with time lengths options:
Ex. 2: "Podcast Name" Sponsorship: - https://marketplace.podvertise.fm/Podcast-Name-Sponsorship-aec9cd64a
Here you can see all types of Sponsorship format listings with positioning (pre-roll, mid-roll, post-roll) and time lengths options:
>> For podcast networks & marketing agencies: You can list multiple podcasts offers in the same store account.
4. How to manage your marketplace Seller account:
When you login into your seller account you can see ADVERTISER & SELLER MENUs:
A) Here is what ADVERTISER MENU contains:
>> Edit your account information: You can edit your account details at any time.
>> Change your password: You can change and verify your new password.
>> Modify your address book entries: You can edit your contact & address details.
>> Modify your wish list: As it says, you can modify your Wishlist :) : to purchase saved offers and/or to remove them from the Wishlist.
>> View your order history: You can view all your ordered podcast offers list - Pending & Confirmed ones. You can view details for each order from the View button on the right.
There, you can make a review after the order is Confirmed.
>> Transactions: Here you can see all your transactions.
>> My Communication History: Here you can read all your communication history with sellers & from the marketplace admin.
>> Subscribe / unsubscribe to newsletter: Here you can subscribe to receive our informative emails on how to use the marketplace & promotional emails about great podcast offers.
B) Here is what SELLER MENU contains:
>> My Profile: Here you can edit your contact & payment details.
>> Dashboard: Here you can see the details of your total sales & orders.
>> Orders: Here you can see your clients' pending and confirmed orders.
>> Transactions: Here you can see your clients' payment transactions.
>> Offer List: Here you can see your podcast offers list and how much you've earned from each.
>> Add Offer: Here you can add new podcast offers with title, description, pricing, images, categories and ad formats options.
>> Ask to Admin: You can always get in touch with us if you have questions about clients, orders and anything else.
>> Notifications: Here you can see all your activity notifications.
>> Reviews: Here you can see all your product & store reviews.
>> Communication: Here you can see your communication with clients and marketplace updates.